Higinks
Student Work / 2025
Brand Identity / Illustration / Packaging Design / Advertising / Web UI+UX / Social Media
Brand Identity / Illustration / Packaging Design / Advertising / Web UI+UX / Social Media
Higinks is a gin brand for rebels, targeting young adults. A wordplay from ‘hijinks’, the brand name Higinks implies that they don’t (just) sell gins. They sell carefree, harmless fun, and the attitude of not taking life too seriously. Avoiding the trope of using botanicals as key visual, Higinks reimagines mischievous animals like cat, fox, monkey, and raccoon as the hero, defaced to reveal the chaotic, playful true nature within.
