Student work at University of South Australia. Brochure concept for Adelaide Metro BTANIC tram line that covers Entertainment Centre to Botanic Gardens, as part of the 'Take The Tram With Your Fam' campaign. It aims to encourage young families to visit Adelaide city using the free tram network.
Deceptively conventional looking when folded flat, the brochure can be transformed into a 3D paper toy tram, with slits on the 'windows' to attach collectible token cards featuring symbolic characters from each of the nine stations / locations along the route.
