adelaide university
Student Work / 2024
Brand Identity
Brand Identity
Adelaide University positions itself as the tertiary education leader in South Australia that believes that we can be ‘better together’ by encouraging collaboration and celebrating diversity. The building block inspired logo reveals an uppercase ‘A’ in the negative space, with the bottom right corner piece styled as a letter ‘U’, forming the initials for Adelaide University. The primary colours are red and black — an iconic colour combination of the South Australia’s floral emblem, Sturt’s Desert Pea.